Scarla, agence de recrutement IT, se noyait dans un marché saturé où tout le monde communique de la même façon. Sanae, la fondatrice, avait une personnalité authentique (directe, rebelle, compétente) qui ne transparaissait pas dans sa communication professionnelle.
On a créé une identité de marque complète : ton de voix distinctif, templates LinkedIn avec cohérence visuelle, identité graphique à base de doodles bruts et de typographie percutante, série vidéo TikTok pour le recrutement tech, et dashboard Notion pour le pilotage éditorial.
Results
3x
LinkedIn engagement
100%
visual consistency
+
prospects citing her style as reason for contact
How to Turn an IT Recruiter into a Recognizable Brand
Sanae (and her unique personality) - Founder of Scarla
The Challenge
“I wanted a website and communication that felt 100% like me — not some slick, corporate-looking thing like you see everywhere in recruitment.” — Sanae, Founder of Scarla
In the crowded ocean of IT recruiters, how do you make an authentic voice stand out?
Sanae faced a problem you might know well: she was evolving in an oversaturated industry where everyone talks, posts, and promises the same things.
The result? A constant buzz where no one truly stands out.Her difference? She refuses to play a role. She’s direct, rebellious, and incredibly competent.
But none of that came through in her communication — until now.Before
A visual Sanae shared on LinkedIn before our collaboration.
After
Excerpt from a LinkedIn carousel designed for Scarla after our collaboration.
Excerpt from a LinkedIn carousel designed for Scarla after our collaboration.
The Approach
We dived deep into the Scarla universe to extract her DNA and turn it into a visual and verbal strategy that grabs attention.
What we created:
- A tone of voice instantly recognizable – human, unfiltered, yet always expert
- LinkedIn templates that stand out in a feed full of sameness
- A visual identity using raw doodles and striking typography to express her rebellious side
- A TikTok-style video series that speaks to tech talent (without the cringe)
- A Notion dashboard where she could track and comment on the process in real time
We took a field known for being "boring" (IT recruitment) and made it magnetic.
The Results
In just a few weeks, Scarla went from “just another recruiter” to “that woman everyone in tech is talking about.”
What actually changed:
- 3x engagement rate on her LinkedIn posts
- A cohesive visual identity that makes her instantly recognizable
- Prospects reaching out saying “I love your style”
- Stronger trust from candidates and clients who feel the authenticity
- No more blank page syndrome thanks to a clear editorial strategy
“We managed to create a real vibe around my brand — a mix of professionalism and a touch of madness. I love the result, and I’ve had tons of amazing feedback. I can’t wait to keep working with them on all my content design!” — Sanae, after our collaboration
The Takeaway
Your field is never too technical, too saturated, or too “boring” to be turned into something that grabs attention.
What makes the difference? A clear vision, a bold identity, and flawless execution.
When your branding truly reflects who you are, the right people naturally gravitate toward you — and that’s exactly what happened for SCARLA.
Ready to Stand Out?
Your brand deserves more than blending into the background.
If, like Sanae, you want communication that truly reflects who you are and turns heads in your industry, let’s talk.
Book a call!
What the client says
We managed to create a real vibe around my brand, a mix of professionalism and a touch of crazy. I love the result, I've received tons of incredibly positive feedback.
Sanae
Founder, Scarla
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