G. Academy

The Starting Field

When Allassane founded Galaxy Academy in 2021, his vision was crystal clear: build a football club for kids grounded in strong values – team spirit, discipline, respect, and inclusion. A place where every child belongs, no matter their level.

The only issue? That vision was invisible online.

Despite having a logo and some visual identity, Galaxy Academy had zero web presence. Registrations were done the old-school way, parents had little information, and potential sponsors had nowhere to discover the project.

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The Game Plan

Galaxy Academy was playing on two fields at once:

For parents: They needed reassurance, clear information, and an easy way to register their children.

For kids: The site had to be cool, exciting, and make them want to join the adventure.

Let’s not forget the Galaxy team itself – they needed to manage results, schedules, and communication with ease.

In short, the challenge was to turn a value-driven club into a professional digital entity – without losing the spirit that defines its DNA.

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Our Play Strategy

Rather than just “build a site,” we envisioned a platform that would act as the digital HQ for the entire Galaxy Academy community.

Our approach:

• Dual-tone copywriting – speaking to parents (safety, values, structure) and kids (fun, belonging, progress)
• A smooth bilingual experience – effortless navigation between French and Dutch
• A backend made for the team – simple enough so they could manage it independently
• A design true to their identity – keeping their colors and logo, but taking them to the next level

What We Put on the Field

• A responsive WordPress site with 8 key pages (Home, Team, Vision, Schedule, Results, Gallery, Registration, Contact)
• A custom match and ranking management system
• A super-simple sign-up form (100% GDPR-compliant, of course)
• Dynamic visual transitions to echo the energy of football
• A photo gallery that highlights key moments
• A user guide so the team can run things on their own
• Subtle branding upgrades for better consistency and impact

Registration finally simplified

Before our intervention, registration was an obstacle course: an endless Google Form with every question duplicated in French/Dutch, superfluous data collected en masse, and a process that didn't comply with GDPR rules.

Result? Parents abandoned halfway through or avoided registering altogether.

Our solution: an ultra-simplified, adaptive form based on the site language, collecting only essential information. No more need to contact a coach privately to receive a discouraging form.

Data flows directly into an organized Google Sheet where the team sees everything at a glance: chosen subscriptions, amounts to receive, registration tracking. Parents now register directly on the site with just a few clicks, and the team saves precious time.

A match management system that makes the difference

Gone are the lost Excel spreadsheets and results communicated drop by drop. We developed a comprehensive management module where the Galaxy team easily inputs results via a back-office.

Rankings update automatically by team and age category. Parents access their child's complete match history, check their team's ranking, and follow their progress directly on the site.

All with polished design that transforms raw data into an engaging experience. More than just score display: a true sports tracking platform.

A design system that speaks to all generations

Starting from their existing identity was good. Adapting it to truly speak to their dual parent/children audience was better.

We refined their color palette to resonate with their values while keeping a fun side for the kids. Typography was redesigned for better readability and more modern impact.

Every site component – boxes, buttons, team cards, results sections – was designed with consistency. This design system also allows them to create their future content (posters, posts) while maintaining this strong and recognizable identity.

Final Score: 3-0

Since launch:

• 45% increase in registration requests compared to the previous year
• 2 new sponsors impressed by the professionalism of the platform
• 70% reduction in time spent managing registration admin
• A more engaged community, with parents regularly checking results online

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But the real winning goal? Transforming a local grassroots club into a structured academy with a digital presence that matches its ambitions.

"A smooth and caring collaboration. Every step of the project was clearly explained with several proposals, which helped us end up with a site that’s truly in our image. We fully recommend their services. A talented and passionate team!"

— Amina, Digital Project Manager at Galaxy Academy

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Your Project Deserves a Digital Transformation Too

Have a values-driven project that deserves to shine?

We don’t just build “websites.” We create digital experiences that turn your vision into a tangible reality.

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Let’s chat this week?

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And by the way, we love other sports too. No discrimination here at Numeon.

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