Horeca Brussels

How we transformed 200+ outdated articles into a content powerhouse (in under 10 days)

The headache-inducing challenge

Imagine an attic filled with 200 dusty boxes, each containing important but poorly organized documents in different formats, some barely readable. Now imagine being asked to transform this chaos into a modern, functional library. In 10 days.

That's exactly the challenge Fédération Horeca Bruxelles threw at us.

Their situation? An old website packed with 200+ strategic articles, but with outdated architecture, obsolete layouts, non-existent SEO, and a team wasting endless time publishing content. Basically, precious content trapped in a structure that wasn't doing it justice.

Their deadline? Yesterday. (Okay, 10 days, but you get the idea.)

The technical challenge (or how not to lose your mind)

Fédération Horeca Bruxelles, a key player in Brussels' HoReCa sector, was hitting a digital wall:

• 200+ articles to migrate without losing their informational value
• Mismatched layouts dating back to when Internet Explorer was still cool
• Non-existent SEO structure (Google couldn't even find them anymore)
• An internal team struggling to publish new content
• A tight timeline because business doesn't wait

The kind of mission where others would say "it's impossible" or "we need at least 3 months minimum." We said "challenge accepted."

Our approach (or the art of turning chaos into harmony)

Before jumping in, we took a step back to analyze each article thoroughly : identifying structure, spotting patterns, and defining a smart migration strategy.

Then, we built a flexible, modular Elementor template system. Like LEGO blocks you can mix and match to create infinite layouts, while keeping a strong, consistent visual identity.

But this wasn’t just a copy-paste job. Each article was redesigned with care: updated, modernized, and restructured when needed to match the new branding direction.

On the SEO side, we covered all the bases: meta descriptions, strategic keywords, optimized images, clean code… Each article is now fully optimized to perform on Google.

And because great work empowers the client, we trained their team to use the new templates. Now, they can publish content like pros, smoothly and independently.

The results (that are satisfying to see)

The numbers that speak:

• 200+ articles migrated in under 10 days (personal record beaten)
• Loading time divided by 3 thanks to technical optimization
• Complete SEO structure: 100% of articles optimized for search engines
• Modular templates: the team now publishes 3x faster
• Zero content loss: everything was preserved and improved

The feedback that warms the heart:

"Thank you so much for your help, we're keeping your contact handy for future missions." — Fédération Horeca Bruxelles Team

The concrete impact:

• Team productivity: content publishing simplified and accelerated
• Google visibility: clean SEO structure that boosts organic search
• Brand image: visual consistency that finally reflects their professionalism
• Scalability: template system that grows with their needs

The takeaway

Migrating 200+ articles while maintaining quality and improving performance doesn't happen by accident. It requires:

• Rock-solid methodology (our optimized SOP works wonders)
• A design-first approach (because both content AND form matter)
• Technical vision (Elementor can work miracles when you know how to use it)
• A partnership mindset (we train our clients, we don't make them dependent)

Result? A transformation that exceeds expectations, on time, with a satisfied client who keeps us in their contacts for future projects.

Your content deserves better than a digital attic

Is your website drowning in poorly organized content? Is your team wasting time publishing? Is your SEO playing dead?

We don't just build websites. We create content ecosystems that work for you, not against you.

Let's discuss your content challenge →

P.S. We haven't found a migration mission we couldn't handle yet. But we keep looking.

Visual suggestions for the case study:

• Before/after: screenshots of old articles vs new layouts
• Workflow infographic: migration steps in 5 impactful visuals
• Template showcase: examples of created Elementor modules
• Key figures: "200+ articles in 10 days" infographic
• Elementor dashboard: capture of the interface the team now uses