How We Broke the Algorithm (and a Few Minds Along the Way)

Numeon's Digital Strategy by Mojo, Official and Unfiltered Mascot

Yo! It's Mojo speaking 👋

If you're new here, I'm that creature squatting all over the Numeon site. Half mascot, half digital rebel, 100% allergic to LinkedIn posts that start with "I'm delighted to announce that..."

Today, I'm telling you how the team and I transformed Numeon's digital communication. Spoiler: it involves burning a few rules and having way too much fun for it to count as "work".

The day we said "screw generic Canva templates"

Picture the scene: the digital agency market. A blood-red ocean where everyone:

• Posts the same inspirational quotes
• Uses the same templates
• Speaks the same corporate BS
• Congratulates themselves for breathing correctly

The Numeon team looked each other in the eye and made a dangerous decision: "What if we were... ourselves?"

(I know, revolutionary. Someone should give them an award.)

Our diabolical 4-step plan

1. Stop pretending

No more posts like "We're delighted to present our new proprietary methodology". We decided to talk like normal humans. Shocking.

2. Let me take control (their first mistake)

They created me as a mascot, then realized too late that I'd developed my own personality. Now I'm everywhere. In posts, stories, client presentations. I'm practically a partner at this point. (Still waiting for my shares, by the way. If you're reading this, dear founders...)

3. Create content that makes you want to lick the screen

Carousels that actually teach you something, visuals that don't look like stolen Fiverr templates, and videos where we don't use that weird "I'm making professional content" voice.

4. Infiltrate algorithms with style

LinkedIn and Instagram first. TikTok soon. Next step: the metaverse, then world domination. (My lawyer tells me to clarify that's a joke.)

The secret ingredients of our digital sauce

• A recognizable tone: If you can identify a Numeon post without seeing the logo, we've won
• Varied formats: Educational carousels, silly (but smart) memes, videos that don't make you want to scroll away
• Custom templates: Because trends are cool, but not when everyone has exactly the same ones
• Me, Mojo: The mascot nobody asked for but everyone talks about now
• An editorial calendar: Because even rebels need a bit of structure

The results (or: how I saved the company, according to me)

Well, I could tell you we "increased our engagement rate by X%" or "boosted our conversion by Y%", but we said we'd stop the BS, right?

Here's what REALLY happened:

• Prospects contacting us saying: "I love your style, that's exactly what I want for my brand"
• A community that waits for our posts: People commenting "Finally something interesting on my feed"
• Clients choosing us for our personality: No more need to compete on price when your style is your first value proposition
• Qualified leads: Goodbye "Do you make logos for €50?" (Okay, we still get some, but fewer)

The craziest part? We have a blast creating this content. When your team looks forward to posting on LinkedIn, you know you've touched something special.

Is your brand snoring? We can wake it up.

If your LinkedIn feed looks like a corporate post graveyard and your Instagram is in "looks like everyone else" mode, maybe it's time to let your real personality shine through.

Or better: let us help you find your voice and create a content strategy that turns heads (in a good way).

👉 Book a strategic call with us

I might be there. Or maybe not. I'm in high demand these days.

P.S. If you're wondering "Would unconventional communication work for my serious business?", remember that people buy from people they like. And nobody has ever liked a corporate robot.